tracey medcalfe photography | newsletteraug2017

 Newsletter Aug 2017

Good morning 

I hope you are all having a fantastic summer and are finding some way to recharge your batteries!! I feel like this newsletter should be entitled 'inspiration' and it seems that almost everything I have featured touches on this in some way!!  The image above was from Fallen Leaf Lake a few weeks ago when we were camping up there.  Between dodging the bears and the late night partying!! There was an inspirationally calm aspect to our trip!  

This months latest and greatest is about a new aspect to my workflow and the way I am starting to use Pinterest for the business.  I am still experimenting with it and will be fine tuning how it works as I go, but read on to hear a bit more about how it is proving very helpful already!

Didn't get around to entering the summer vacation holiday competition?  Don't worry....I have extended it for another month, so get your images together when the kids go back to school and send then over to me and I'll enter you for the competition, details below.

Getting a little technical with the 'For the photographer in You' section with focus stacking....I have tried not to use much jargon so give it a read and if it's what your looking for...use it as your camera project for August.  As always, I'd love to see how you get on with your projects.

Final my little ditty...a few more images from Fallen Leaf Lake as well as a couple from an early morning bike ride in Mount Diablo State Park....not quite as serenely relaxing, but lots of fun :-)

Enjoy the rest of your summer and of course I would love to get your questions and comments from the newsletter and your cheers on Facebook and Instagram 😊

Thanks for reading and enjoy the August newsletter!


~ Tracey xxx

Latest and Greatest

Today I thought I'd share a change in my workflow that I started a few months a go with Pinterest - Such a great resource for artistic inspiration and not just cooking and gardening!!!  I do have my own board with some of my favorite images but mostly use it in two ways.  Firstly as a tool for myself to build boards that I can use for inspiration in different areas of my business!!

Secondly, I use it with clients to share and formulate ideas for locations, portrait poses and generally help us, together, to develop a clear idea of what we are trying to achieve with our photography session so that we can make the most of the session time.  I have done a screenshot of some of my Pinterest boards below.  It really helps in so many ways...both to develop our photography needs and ideas in tandem, but also just in developing our relationship and methods of working together

Please let me know if you would like to book a session and have this service included at no extra cost!!!

I have an amazing photographer to thank for pointing me in the right direction with Pinterest - Jeremy Cowart.
August Special
Summer Vacation Photo Competition - Extended!!
For another month...Yay!!! It's that time of year again....
Enter our summer vacation photo competition and you could win a FREE professional photography session worth $150!  This competition only runs once a year and there is only one winner....but you have to be in it to win it!!!
Click on the image to find out more! 
Offer Ends - August 31st 2017
Offer cannot be used in conjunction with any other offer

For the Photographer in You - Focus Stacking

So you like your subject, you love the background and the foreground but the expanse of the image you want to capture in the frame is just too much for the f-stop you are using!!  Don't get hung up on the jargon….essentially, don't want to have to make a decision as to whether to have the foreground or background in focus - you want it all!

Here are a couple of images that I took while we were climbing Table mountain.  Take a look at them closely - the first one has my girls in focus and the second has the flower in the foreground in focus and the girls out of focus.  For both of these images I was using an f-stop of f11 which produces a fair depth of field (remember the higher the f-stop or aperture setting, the more of the image that is in focus - greater depth of field) - but f-11 was not nearly enough for this occasion.  Neither of the images look great to me…because it is noticeable that an important element of the image is out of focus in both images - what if we could combine the images to result in everything being in focus?

Enter focus stacking - a technique where you take a number of images and combine them so that the resulting final image contains all of the sharp elements of the images.  This technique isn't limited to 2 images, it could be many.  Essentially, you gradually increase the focus distance creating a set of images that have a different part of the image in focus.  The images are then aligned in software to allow the same content in the image to be overlaid, pixel by pixel.  The composite image is then created by making the sharpest elements of the collection of overlaid images the part that is visible.  Something like Photoshop is needed to perform this type of editing.

A few points for advice - a tripod is strongly advisable...this allows the subject to be the same in each frame of the image.  More than two images should be taken to ensure the there is a gradual switch between areas that are in focus.  The subject really has to be motionless.  The editing process can be time consuming, so choose your subjects wisely :-)
Most of my notes are from Cambridge in Colour website for all things photography - it is a fantastic website with lots of information on all areas of photography - Cambridge in Colour

As always...enjoy your photography!!

Little Ditty About My Own Camera Fun - Crystal Clear Morning Sunshine!

I don't think anyone would ever think of me as a morning person, but sometimes, it is just wonderful to experience the early morning clear sunshine with the clear blue skies, waving golden grass and lush green trees and still still water...camping and a little early soccer fixtures can create great opportunities!!!  Here are a few of my favorites!  Incidentally, all of the lake ones were taken with a goPro Hero 4!!! 
Quote of the Month

We all experience phases of self doubt...keep in mind!  - 

"Doubt kills more dreams than failure ever will." - Suzy Kassem
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July 2017
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May 2017
April 2017
March 2017
February 2017
January 2017

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