Newsletter June 2014

June….Father's Day fast approaching along with kids breaking up for summer vacation, all in all creates a lot of excitement and energy!

It was July 19th, 1910 when the governor of Washington proclaimed the first 'Father's Day'!  A whole 40 years after 'Mother's Day' was first celebrated.  During the 1920's and 30's movements were arising to scrap both and replace it with a 'Parent's Day' suggesting that both parents should be 'loved and respected together'.  This change wasn't adopted..phew!  Father's day then became another way to celebrate troops and support the war effort during world war II.

It wasn't until 1972 that President Nixon proclaimed Father's Day a federal holiday and today more than $1billion is spent on Father's Day gifts!

This months newsletter includes the usual topics and the photographer in you is a special section on color…how to match complimentary colors and how to increase emphasis on the subject in a photograph though choosing the right background to increase contrast.

It also includes a new very short section - quote of the month…not that closely tied to photography I hear you say :-)….I'll let you decide.

Enjoy your June and don't forget to get in touch if you want some special photos for Dad this Father's Day,

Tracey xx

Don'r forget the June offers…see below for details...
 
Latest and Greatest

I had a lovely shoot with a family in May and I chose them to include here because I love it when clients wear clothes that coordinate with the colors in bloom…by accident or not!  This shoot was great to show off the great spring/summer colors with the model's scarf!  
 
June Opportunities...
June Offer

ALL bookings made in June include a FREE 7x5 framed print for Dad or another special person!!!
Referral Opportunities


.…for each referral you make that confirms a booking I will enter your name in a hat. At the end of each month, I will draw a name out of the hat…the winner will receive a free photo shoot session, worth $150

 
Gift Vouchers

Want to get Dad special a different kind of  Father's Day gift?…How about a photo shoot gift voucher. Valid for a 2 hour shoot within 1 year of receipt so it can be redeemed during any season or or for any event! Just $150.
Offers cannot be used in conjunction with any other offer
For the Photographer In You - Which Colors Go with Which??

Below is an example of a color wheel.  Red, green and blue are called 'additive' primary colors.  Because, when you add them together they make pure white.  Removing each of the additive primaries in turn from white light creates cyan (white less red), magenta (white less green)and yellow (white less blue).  These are known as the 'subtractive' primaries and you may recognise these as the ink cartridges in a printer.  Together the subtractive primaries make black.

If you create 2 equal sided triangles, one upside down with these 6 colors, you create the color wheel.  This can be used to see which colors compliment each other as well as which colors will remove a color cast from a photograph.

In the photograph below, the magenta flower stands out because the background is on the opposite side of the color wheel to the yellow/green background.  Common relationships between colors include - 

Complimentary - colors opposite to each other on the wheel e.g. red and blue.


Analagous - colors next to each other on the wheel for example light blue and dark blue.  These colors tend to go well together.

Triadic - create an equal sided triangle on the wheel - this will produce a vibrant image e.g. green, purple, orange.  It is better for one of the colors to be used more than the others.

Split complimentary - instead of using the color opposite, use one of the adjacent ones - i.e. green and violet or dark orange.


This is a very simplistic model and of course there are an infinite number of slight variations and shades in the real world, but the wheel does help to position colors and create a starting point.
 
Quote of the Month

'The perfect is the enemy of the good' Voltaire c1772

I love this quote, particularly in so many aspects of today's world.  I guess the skill is to recognise….when is good or even great, good enough?
June Project

Try photographing some images that emphasis the complimentary colours and bring contrast to the subject using the color wheel to experiment….Would love to see the outcome!
And that's it for June!

Thank you for reading my June newsletter, do get in touch if there is anything you would like to know more about!

Best wishes,

Tracey xx
Copyright © 2014 tracey medcalfe photography, All rights reserved.
You're receiving this newsletter because of your relationship with Tracey Medcalfe. The material provided is for informational and educational purposes only. Although the material is deemed to be accurate and reliable, there is no guarantee of its accuracy. To Unsubscribe instantly, click on the word UNSUBSCRIBE at the bottom of the email. © tracey medcalfe photography

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